Category Archives: Recommendations

Foursquare Launches Web Version of Recommendations

Foursquare just took another step with local recommendations by launching a new web version of Foursquare Explore.

Last March during SXSW 2011, Foursquare launched explore for iPhone and Android mobile, allowing users to find things to do nearby, and now has brought this same functionality to the web.

Explore’s suggestions are  powered by places you’ve been and frequented, the places your friends have visited, the categories and types of places you prefer, what’s popular with other users, the day of the week, places with great tips, the time of day and a whole bunch of intelligent criteria.

This move by Foursquare shows the power of the checkin and applying your checkins, and your social network’s checkins history toward local recommendations, shaping the places you will go in the future.

The benefits offered by this type of socially driven local recommendations, creates an powerful new set of incentives for mobile users to check-in, one that goes beyond badges and mayor-ship.

Foursquare Explore shows the local check-in has definitely come of age.

Facebook Experimenting with Mobile Recommendations

According to Inside Facebook, Facebook is rolling out a recommendation tab for some pages on its mobile touch site, taking a big leap into the location-based search and reviews game.

Brittany Darwell of Inside Facebook says:

In May, users gained the option to read and write recommendations for locations and any page with an address listed on Facebook. Bringing the feature to mobile devices has been an obvious next step so users can learn what their friends and others think of places nearby.

The Facebook social recommendation feature is only available via the mobile, browser based version of Facebook and not through any iOS or Android native Apps.

To use Facebook social recommendations, users can search for a page by name or browse nearby, and at the top of the page there is an option for recommendation in the more option, drop-down menu. After selecting, Facebook users can write a recommendation and view recommendations from friends or the general public, with recommendations getting special treatment in a users Facebook stream, not get buried like other wall posts and activity streams.

Facebooks move into the social recommendations sets the stage for a very competitive local, social and mobile space in 2012.