Category Archives: Social

Facebook Experimenting with Mobile Recommendations

According to Inside Facebook, Facebook is rolling out a recommendation tab for some pages on its mobile touch site, taking a big leap into the location-based search and reviews game.

Brittany Darwell of Inside Facebook says:

In May, users gained the option to read and write recommendations for locations and any page with an address listed on Facebook. Bringing the feature to mobile devices has been an obvious next step so users can learn what their friends and others think of places nearby.

The Facebook social recommendation feature is only available via the mobile, browser based version of Facebook and not through any iOS or Android native Apps.

To use Facebook social recommendations, users can search for a page by name or browse nearby, and at the top of the page there is an option for recommendation in the more option, drop-down menu. After selecting, Facebook users can write a recommendation and view recommendations from friends or the general public, with recommendations getting special treatment in a users Facebook stream, not get buried like other wall posts and activity streams.

Facebooks move into the social recommendations sets the stage for a very competitive local, social and mobile space in 2012.

Local, Social, Mobile Elections 2012

As the Iowa caucuses, the first official vote of the 2012 primary season, come to a head, the republican candidates are working are to make their case to communities across the state.

Whether via local cafes, truckstops, social networks, web sites, newspapers or polls everyone want to get their finger on the pulse of how people feel in each city and community across the state.

It is January 3rd, 2012.  We have 10 more months and 49 states to go!

In the 2012 election season what role will local, mobile and social play out in the presidential election?  We saw Barak Obama put social media to full use in 2008, but in 2012 with 75.7% of the population uses mobile phones, (Source: eMarketer, August 2011) the stakes in 2012 are even higher.

Mobile phones will provide a real-time flow of candidate messages, voter sentiment and location information unmatched in any other election.

Social networks like Facebook and Twitter will be a main channel for sharing and broadcasting election information, much like 2008, but in much higher volume.

Local places information will provide hotels for campaigns to sleep, restaurants to eat, and places to gather and make stump speeches.  Other hyperlocal content such as polls, neighborhood, weather and news will be essential to provide context for campaign efforts.

Any way you look at it, local, mobile and social will be amplified in 2012.  How will you be putting it to use during the 2012 presidential campaign?