SXSW 2012 Local, Mobile, Social: Glancee

There is an explosion of mobile apps fighting for attention at SXSW Interactive 2012 this weekend in Austin, TX. As I try to understand the playing field, I’m posting short profiles of each local, mobile, social app here on the blog.

First up is Glancee, a new way to meet new people nearby who share friends and interests with you. Glancee explore the profiles of people nearby and will notify you when somebody has common friends or mutual interests, then enables you text or call–potentially creating new, meaningful connections with new people.

Glancee works in the background saving memories of the people you encounter veered making it easy to discover the things you both enjoy and enables you to have have a private conversation about them.

If you are an event organizer, Glancee has a version enabling you to engage your audience by promoting conversations. It can increase the visibility of your staff and sponsors by connecting them with your crowd, and help you better understand your event with unique analytics.

Glancee reflects a new trend of ambient mobile apps, that quietly run in the background exploring your local surroundings, and discovering new social opportunities for you, with friends, and people around you who share similar interests.

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