Tag Archives: Social

What is Social in Local, Mobile, Social?

I am working to define a CityGrid Local, Mobile, Social stack, to help CityGrid developers more efficiently build web and mobile apps. This definition will contain APIs, tools, platforms and other data sets that can be used along with CityGrid Places, Offers, Reviews and Advertising.

I’m working my way through a bunch of tools and APIs for the local and mobile portion of the stack, but I find myself spinning when I’m trying to define the “social”. Obviously providing information on using the primary social networks in your apps is important:

But where do we go next with social in our local mobile applications? We can find our friends, we can check-in and socially share what we are doing in our every day, local lives–but it seems like there is more that I’m missing.

I have some rough ideas of what could be next for social, but I’d like to solicit thoughts from you developers regarding what is next, when it comes to making your local, mobile apps social. What are you doing in your apps? What do you see others doing?  Ping me @citygridapiteam with your ideas.

Get Ready For Google + to Influence Your Local Business Search Results

Google has started weaving in Google+ into its search results, personalizing the Google search algorthm, and delivering results based upon who you circle and plus, with your Google+ profile.

As a small business owner, hopefully you maintain your business profile with local places providers like CityGrid and Google.  According to Mark Thomas over at Dirxion, Digital Publishing Blog, Google+ hasn’t started affecting the ranking of your Google Places ranking, but it is only a matter of time before it does.

Even though Google+ hasn’t developed as large of user base as Twitter and Facebook, they are growing fast.  And with the dominance of Google when it comes to organic search, you can bet that Google+ will soon become a major fixture in the social space.

Google has received some negative press about its recent decision to influence its search results using Google+, but the decision came after talks broke down with Twitter, to renew a contract that integrated Tweets into search results.

Even though Twitter and Facebook have larger audiences, they wish to retain much more control over their “gardens”, and with Google being a strong player not just in search, but with places, mapping and other local and mobile services–you can bet that its only a matter of time before they put their own social into the local, social and mobile algorithm.

As a local small business or hyperlocal developer, you should start considering how Google+ will fit into your local marketing strategy, and setup a Google+ profile page, and beginning cultivating your customer audience here, alongside with your Twitter and Facebook profiles.

The Web is Reorganizing Around People, Via Their Mobile Devices

I am attending the Designing & Developing for Mobile Workshop at Adobe offices in San Francisco, CA today.  I just finished listening to a keynote from James Pearce, head of mobile developer relations at Facebook. In his presentation, Pearce started with a simple statement:

The web is reorganizing around people.

This statement is simple, but profound when you think of the web, as historically a bunch of pages and links. Not really about people. The web has shifted to be about people and their friends, and the photos, games and other connections that are made between people.

This shift in the web has a lot to do with how people are using the web. The world is becoming increasingly mobile, and as we interact with the web more and more via our mobile handsets it becomes more about us, our friends and the local worlds we live in. Nearly all of Facebooks growth is coming through mobile, across all levels of mobile devices, even on very low-end mobile devices. Facebook is supporting all of these devices through both native and web application development using HTML5.

All of this seems obvious on the surface, but when you consider that of the 800 million active Facebook users, 350 million active users currently access Facebook through their mobile devices, it really dictates how important social, mobile and local will be in 2012.