Tag Archives: Urban Airship

CityGrid Local, Mobile Stack: Urban Airship

Urban Airship came out with some new push notification tools this week, including services that allow you to slice-and-dice your mobile application audiences by location, time, context and preference–allowing you to improve the relevancy and targeting of messages and offers.

Some examples they give are:

  • a national retailer could off-load excess inventory held by various stores by targeting offers to people in those cities or multiple ZIP codes that have a preference for that product category.
  • a sports or entertainment venue could target people that are nearby right now to drive attendance on a slow day, or offer longer-term promotions for people that were visitors within the last six months but not in the prior three months.
  • a media site could define custom segments called Travelers or Movers based on changes in cities, states or countries over time, and bolster its breaking news pushes with useful local content.

The new Urban Airship products are Push and Rich Push® composers, allowing users to construct targeted segments that join location information with in-app behaviors, preferences and device profiles.

“As an always-on-you device, smart-phones and apps offer the ability to accurately know where people are and what they care about, but too often marketers cast a wide net using only snapshots of insight,” said Scott Kveton, CEO and co-founder, Urban Airship. “In ignoring individuals’ context and behavior over time, marketers risk losing the privilege of leveraging the most intimate communications channel available.”

The entire Urban Airship platform which now includes Push Notifications, Rich Push, Push Composer, In-App Purchase, Subscriptions and Reports, has API access for developers, including iOS and Android libraries ready to go.

I’m adding Urban Airship to the CityGrid Local, Mobile Stack and will be weaving more of their services into what we offer here in the CityGrid Developer Center as well as our hackathon tools.

Urban Airship Shutting Down SimpleGeo

Just three months after Urban Airship acquired SimpleGeo, they are shutting down the places, context and storage service.

Urban Airship is merging SimpleGeo services into their mobile customer engagement solution to offer location and context-based services as part of the package.

Users of Urban Airship will be able to take advantage of location and context to better segment and engage their mobile audience by sending push notifications to users based upon specific device types, geographical regions and during specific time frames.

To be able to deliver this new functionality they are going to shut down the current versions of SimpleGeo Places, Context and Storage by March 31st, 2012.

Urban Airship is redirecting their places data customers to Factual to get the local data they need, and also have an additional list of replacement services for context and storage on their support site.

The good news for SimpleGeo customers is that you won’t be charged for the service, from now until it is closed down, and they are offering up to six months of their Urban Airship Pro Plan for no monthly charge.

This type of service shuttering is definitely a problem for web and mobile app developers who rely on smaller start-ups for their places or other related location data for their applications.  Something you won’t see with CityGrid Places API, since we are an established and profitable company, we are not looking to get acquired, and we are actively investing in other start-ups  who are building the next generation of local, mobile and social applications.