What Users Are Searching For Locally

In an effort to try and understand what end users are actually looking for, when it comes to local, I went to Google Adwords, and using their keyword tool I pulled the top 50 things people search for using Google, and included the word “local”:

  • local news
  • news local
  • local newspaper
  • local weather
  • local new
  • local jobs
  • local business
  • local job
  • jobs local
  • local search
  • local newspapers
  • local paper
  • local businesses
  • local papers
  • local food
  • local listings
  • buy local
  • local sales
  • local marketing
  • local clubs
  • local produce
  • local ads
  • local ad
  • local girls
  • local advertising
  • local chat
  • local music
  • local market
  • local temp
  • local deals
  • local weather forecast
  • local girl
  • local bars
  • local shopping
  • local bands
  • local pages
  • local classifieds
  • local women
  • local sports
  • local dining
  • local deal
  • local singles
  • local dating
  • local directories
  • local hotels
  • local farms
  • local harvest
  • local pubs
  • local business marketing
  • local pizza

Of course this represents a conscious search using the word “local” and not just typing pizza and relying on their location to localize the results. ┬áBut it still gives good insight into what people are looking for when searching locally, and hopefully we can work to build more local web and mobile applications that deliver these results for user.

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